Flavors: World Spice Merchants – Flavoring the World from Colombia Falls and the Emerald City
World Spice Merchants is flavoring our tables. In Colombia Falls, aromatic and dynamic concoctions are being packaged and sent to kitchens near and far. In 2005 Amanda Bevill purchased her storefront located right below Pike Place Market in Seattle, and then in 2015, expanded her packing operation to a warehouse in Montana.
In the Emerald City, in a brick building near the Puget Sound and in the shadow of the oldest operating public market in the United States is the retail space for World Spice Merchants. Opened in 1907, Pike Place Market has abounded with energy with shoppers and tourists who come to marvel at the fresh bounty, witness the tossing of fish between the fishmongers and marvel at the gum wall.
A spice is defined as a strongly flavored or aromatic substance of vegetable origin derived from a seed, fruit, root, bark, or other plant part used for flavoring or coloring food. Spices have been used for thousands of years in Asia, the Middle East and Mediterranean and once held the worth of gold.
Bevill harbors her gold in the storefront in Seattle, and in the 7500 square foot red metal building right on the edge of the Glacier Park International Airport.
Of initially coming upon the business at Pike Place Market, Bevill shared, “I was in a career transition. My first career was as a medical herbalist so I trained in botany and plant chemistry. I worked in the herbal medicine industry for a long time, so plants have always been one of my passions.”
Fortuitously, at a time when she was in between jobs, she said of being at the market, “I was climbing the stairs from the waterfront, and I looked right instead of left, and ended up in the spice shop, and the rest is history, so it was just literally luck.”
Of her new space, “It’s a far cry from where we started in 2005 which was basically a 20-feet by 40-feet storefront,” she said. “Over the years we went into our first warehouse on Stone Way, which was about 1500 square feet, and a few years later to Wallingford,” doubling their space to 3500 square feet. In 2015, they realized they had to make another move.
With her family in Montana, “My family relocated here about 30 years ago. I’d like to say I spent most of my adult life working to get back to Montana.”
In the warehouse found right on the edge of the Glacier Park International Airport, Bevill initially designed her facility using Legos. She wanted a smooth flow from the delivery trucks dropping product off at the garage doors to move around the corner where bulk items in restaurant sized containers are found to a packing area where smaller and popular spices are found and placed in jars or bags. Then separate rooms form the show room, and the packaging room for putting together orders to be mailed out to customers. The mail area also contains the teas, keeping them separated from being contaminated by the more powerful spices.
While in the bulk spice area, Bevill shared, “We’re standing here looking at 300 bins, about 150 pure spices, about 150 blends. This means “over 125 spices never change. We always have coriander, fennel, paprika, the standards, but we’re such spice geeks. As soon as we hear about something we just have to taste it.” An example is voatsiperifery, a relative of the black peppercorn that grows in a small region in Madagascar.
Bevill suggests keeping spices seasonally. “My recommendation for people is to turn over the spice cabinet four times a year, and so I just shop seasonally, just like you would for fresh vegetables.” “In the fall I stock up with all of my pumpkin spices and things I like to use in the crock pot, things for the holidays. Come January it’s a whole different story. Then I ‘m thinking about healthy eating. I ‘m thinking about the February holidays like Mardi Gras, Chinese New Year.” For spring, “Suddenly there’s more vegetables so I want more salt.”
For Bevill, amongst the variety of salts she says of her favorite. “Right now, it is Pacific Flake salt. This is a new salt that we got in this year.” This flake salt from northern California “has the best texture, the most beautiful pyramid crystals that you can see in your food, and its fine enough that you can pinch and grind it with your fingers.
As far as spices, her personal stand outs include: Herbes de Provence, a blend featuring savory, marjoram, chervil, thyme, dill and tarragon; Shawarma Spice made with toasted cumin, smoked paprika and garlic as the deep base with tart notes coming from sumac and lemon crystal and asafoetida bringing the combination together; Kashmiri Garam Masala with cardamom, cinnamon, coriander, nutmeg, cumin, black pepper, cloves and mace; and allspice. “To me allspice just says holiday.”
While the COVID pandemic tripled World Spice Merchants’ business, Bevill has missed her customers and look forward to once again celebrating the season with a holiday open house.
Customers are welcome to come into the Montana showroom to purchase spices. In Seattle, Creative Director Jamie Aragonez and Bevill’s son, Assistant General Manager Max McFarland run the storefront. “All the spices we sell online, we also sell in the retail store” (and at the warehouse). It’s a really great experience to go in and talk to the spice experts in real time.” Online, Aragonez and Bevill post recipes, highlight new products and announce ongoings such as classes on their website.
Next time you seek flavor in your dishes, World Spice Merchants may be able to provide the needed energy and aroma.